Blog
My thoughts on design, AI, and the craft of building products.
Articles
MediumMigration Artefacts: What WhatsApp's Redesign Reveals About Platform Adoption
When a design system meets a platform migration, things break. A look at what happens across 2 billion users, and what the leftover artefacts reveal about adoption.
MediumNavigating the UX Landscape With Battle Cards: A Comprehensive Guide
A practical guide to using battle cards in UX work: how to structure them, when to reach for them, and how they sharpen competitive product decisions.
LinkedInTransforming Digital Experiences: A Deep Dive into UX Strategy and AI
How UX strategy and artificial intelligence come together to create interactions that are intuitive, engaging, and genuinely personalised.
MediumRedefining Retail: Crafting Seamless Omnichannel Shopping Experiences
Blurring the lines between online and physical retail through strategic experience design, and what it takes to make the two channels feel like one.
MediumUX of Referral Program
Research synthesis, competitor research, and a UX audit to diagnose friction and optimise a critical customer touchpoint at Rebtel.
MediumCase Study: Tackling Misinformation with Design
Fake news and misinformation are real problems that need addressing. How design can build better signals for judging what we read online.