Hi, I'm Anshula

I'm a Senior Product Designer based in Stockholm, working where clarity, trust, and good decisions matter most. I solve complexity with simplicity, turning ambiguous problems and dense systems into experiences people can understand and act on.

My experience spans security platforms handling thousands of incidents a day, cross-border payments where a moment of confusion can erode trust, and retail systems connecting online journeys with physical inventory across markets. The domains are different, but the challenge is often the same: helping people make sense of a lot of information, know what matters, and move forward with confidence.

I work across product design and product management. I start by understanding what the business is trying to achieve, then shape ambiguous problems into clear product direction and carry that thinking through to the flows, hierarchy, interactions, and logic that ship. I treat product strategy and interaction design as one continuous discipline. I apply AI where it can meaningfully change the product experience, helping people make better decisions and accomplish work in better ways.

I hold an MA in Design Management from De Montfort University and a BDes in Product Design from Symbiosis Institute of Design. Outside work, I mentor designers on ADPList and lead communications strategy for Gurukool Kids, an NGO focused on educating underprivileged children.