Hi, I'm Anshula

I'm a senior product and UX designer based in Stockholm. I solve complexity with simplicity. The products I've worked on, security operations platforms handling thousands of daily incidents, cross-border money transfers where a confused moment costs real trust, retail systems bridging online and physical inventory across markets, all share one thing: they're built on dense, high-stakes data that somebody needs to act on quickly and confidently. My job is to make that possible, and to build the kind of trust in the experience that keeps users coming back.

I work across product design and product management. Not as a generalist spreading thin, but because the problems I take on demand both: understanding what the business is really trying to achieve, defining what the product needs to become, and then designing the specific system, flows, hierarchy, and logic that gets it there. I treat product strategy and interaction design as one continuous discipline, not a handoff between two people.

AI has become integral to how I approach this work. At Securitas, I designed AI-assisted workflows that didn't just surface data but told operations teams what required their attention and what to do next. In my own process, AI accelerates how I synthesise research, test ideas, and move from ambiguity to clarity. It's not a feature I bolt on; it's how I think through problems faster.

I hold an MA in Design Management from De Montfort University and a BDes in Product Design from Symbiosis Institute of Design. Outside work, I mentor designers on ADPList and run communications strategy for Gurukool Kids, an NGO focused on educating underprivileged children.