Securitas AB
Callouts Insight: turning raw data into operational decisions
Ops teams could see raw callout totals but couldn't tell where to act. I designed the KPI and reporting layer that turned fragmented data into a decision-ready view across 50+ markets.
- Role
- Senior UX Designer, Product & Strategy
- When
- Aug 2024 – Mar 2026
- Also on Behance
- Original deck ↗
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Securitas is one of the world's largest private security companies, providing guarding, alarm response, and mobile services across 50+ markets. Clients needed more than raw data. They needed actionable insight into when, why, and how security incidents were managed.
The problem
Ops teams could see raw callout totals but not what to do with them: "We can see totals, but we don't know where to take action." (Regional Ops Lead)
My role
Senior UX Designer. Owned research, design, and stakeholder alignment end to end across client operations and dispatch teams.
Key decision
Excluded cancelled callouts from performance averages while keeping them visible for cost tracking, resolving a direct tension between regional managers who needed a clean signal and finance who needed full cost visibility.
Impact
40% less time spent analyzing performance. 25% faster catch on delayed responses. Live in 50+ markets, referenced in 200+ client review sessions.
At a glance
- Reduced Analysis Time by
- ↓0%
- Improved Alert Response by
- ↑0%
- Markets Served
- ↑0+
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